Nine Yards is a skate shop owned by experienced individuals in the French skateboarding industry. The handmade typography and the colors convey a retro and authentic aesthetic. The logomark, composed of the N and Y is crafted to evoke a crown, symbole of the shop's crew longevity.
I've created a system for it to become a significant part of the identity. This makes the brand more unique and extends it to merchandise, boards, business cards, and more.